DIGITAL MARKETING & COMMUNICATION

Marketing and Communications are in a constant state of evolution. While innovative internet technologies progress at accelerated rates, CIP takes a creative and proactive approach to communication and transformation with measurement systems and procedures that are as innovative and advanced as the websites and social media platforms which it evaluates.

MILESTONES

CIP supported its Joint Venture Partner Yingli Green Energy strategically not only in its market entry and business rollout efforts in global key markets but also in their communication, marketing and sponsoring activities. In 2010 Yingli was the first Chinese company and the first renewable energy company ever to sponsor the FIFA World Cup. As an official sponsor of the 2010 FIFA World Cup South Africa™ and the 2014 FIFA World Cup Brazil™, Yingli became a worldwide known brand and underlined impressively their position as the worlds largest solar manufacturer. Furthermore Yingli was from 2011 to 2016 premium and platinum sponsor of Bayern Munich, one of the major soccer clubs in the world. As an Joint Venture Partner of Yingli Solar, CIP played always a significant role in these developments.

DIGITAL MARKETING & COMMUNICATION

Marketing and Communications are in a constant state of evolution. While innovative internet technologies progress at accelerated rates, CIP takes a creative and proactive approach to communication and transformation with measurement systems and procedures that are as innovative and advanced as the websites and social media platforms which it evaluates.

MILESTONES

CIP supported its Joint Venture Partner Yingli Green Energy strategically not only in its market entry and business rollout efforts in global key markets but also in their communication, marketing and sponsoring activities. In 2010 Yingli was the first Chinese company and the first renewable energy company ever to sponsor the FIFA World Cup. As an official sponsor of the 2010 FIFA World Cup South Africa™ and the 2014 FIFA World Cup Brazil™, Yingli became a worldwide known brand and underlined impressively their position as the worlds largest solar manufacturer. Furthermore Yingli was from 2011 to 2016 premium and platinum sponsor of Bayern Munich, one of the major soccer clubs in the world. As an Joint Venture Partner of Yingli Solar, CIP played always a significant role in these developments.

Live Communication

● Tailor made concepts and realization of live events: Brand messaging is greatly enhanced by personal brand experiences. As a live communications agent, CIP customizes unique “moments” which resonate in the “hearts and minds” of consumers.

● Celebrity Marketing: Presenting consumers with a famous personality and/or image is the swiftest way to create a brand association with consumers. CIP leverages celebrity credibility as a viable advertising strategy, focusing on such important factors as familiarity, relevance, esteem, and differentiation.

Live Communication

● Tailor made concepts and realization of live events: Brand messaging is greatly enhanced by personal brand experiences. As a live communications agent, CIP customizes unique “moments” which resonate in the “hearts and minds” of consumers.

● Celebrity Marketing: Presenting consumers with a famous personality and/or image is the swiftest way to create a brand association with consumers. CIP leverages celebrity credibility as a viable advertising strategy, focusing on such important factors as familiarity, relevance, esteem, and differentiation.

Creative Concepts & Campaigns

CIP’s design and implementation of online campaigns are founded on research, preparation, execution, and assessment.

CIP guides their clients through the maze of options in Social Media Marketing in the fields of:

Content & Social Media Marketing

Media / Content Production & Curation

Media Planning & Buying

Creative Concepts & Campaigns

CIP’s design and implementation of online campaigns are founded on research, preparation, execution, and assessment.

CIP guides their clients through the maze of options in Social Media Marketing in the fields of:

Content & Social Media Marketing

Media / Content Production & Curation

Media Planning & Buying

Digital & Marketing Strategy

Go to Market Strategy for new markets and new products:

CIP enables action plans that facilitate how our clients will reach consumers while maintaining a competitive advantage.

Audits & Analyses: With audits CIP provides strategic analysis of a brand’s “digital footprint”

Media Channel Strategy: All marketing campaigns require a multi-channel media strategy, especially given the rise of social networks.

Digital & Marketing Strategy

Go to Market Strategy for new markets and new products:

CIP enables action plans that facilitate how our clients will reach consumers while maintaining a competitive advantage.

Audits & Analyses: With audits CIP provides strategic analysis of a brand’s “digital footprint”

Media Channel Strategy: All marketing campaigns require a multi-channel media strategy, especially given the rise of social networks.